In 2009, a New Home Builder startup began implementing a growth strategy to find high-quality organizations with an existing regional marketing presence. The client experienced significant success as a result of its commitment to letting each company keep its established brand personality and then backing their marketing efforts with the big company resources.
After a rapid succession of acquisitions, they realized that to maintain, and increase, the purchase value of these new brands, they needed a centralized system to support the new brands. After successive acquisitions, the internal Corporate Marketing teams had to develop a series of Marketing support programs to help the new brands synchronize under the parent company. They chose to outsource many of those solutions.