Leslie Bridges, Chief Experience Officer
Why Us?
Brand Central Solutions™ uses centralized marketing to strengthen growing brands.
Digitization has done so much to improve business but, let’s be honest, it’s done almost as much to complicate business!
Over 20 years of listening to clients describe their branding challenges sparked Brand Central Solution’s™ inventive approach. We apply leading technology to achieve centralized simplicity that gives you the power to govern your brand in all markets through business units and partner networks. What that means for our clients is that marketing teams and brand directors can focus 100% of their time on customer experiences that wow. The experience economy has changed everything about how we market. Brand Central Solutions™ is about creating simplicity in a marketing world that has become much more complex.
Our Mission
To help our clients use technology to centralize brand compliance efforts and empower large networks of marketing teams to synchronize and deliver one version of Brand Marketing truth.
We understand the needs of companies like yours.
We help companies consolidate marketing purchases, drive brand compliance, and simplify processes. Our solutions support agile, growth-oriented, expanding organizations by creating and controlling the brand experience at every customer and prospect touch point – nationally, globally, regionally, and/or locally. Our Fortune 1,000 clients are innately complex and typically include one or more of these characteristics:
A portfolio of brands (3-20)
Multiple locations (20-2000)
Channel partner networks (2-500)
Regional, National, or Global Reach
Local market competition
Multiple Digital Asset Libraries
We are the glue between you and your organization ensuring that your brand is reflected consistently to customers wherever they engage with you.
Industry Changes
Your industry is nothing like it was 15 years ago. Very few industries are. In fact, even businesses that have always seemed simple have become almost unrecognizably complicated with digitization and the untold millions of marketing must-haves of the 21st century. Marketing professionals manage more tasks, exponentially more brand touches, and more sales channels than ever before in history. With innovations in technology, infrastructures have gotten more complex – many layers, channels, and stakeholders all needing different things at the same time to deliver consistently excellent customer experiences.
Our Solutions
We’ve developed our solutions to resolve the brand compliance issues we’ve witnessed over the years. We’ve watched as companies evolve by adding brands that help them engage targeted customer markets. This constant expansion requires a new level of control to manage a growing portfolio of brands so that your customers’ experience is predictably consistent, and excellent regardless of where they engage with you. We’ve learned that the best way to help support corporate expansion is to consolidate and centralize the marketing resources that are designed to help local marketers engage customers. We provide our greatest value to you at the intersection of centralized resources and localized implementation.
Our Solutions
We’ve developed our solutions to resolve the brand compliance issues we’ve witnessed over the years. We’ve watched as companies evolve by adding brands that help them engage targeted customer markets. This constant expansion requires a new level of control to manage a growing portfolio of brands so that your customers’ experience is predictably consistent, and excellent regardless of where they engage with you. We’ve learned that the best way to help support corporate expansion is to consolidate and centralize the marketing resources that are designed to help local marketers engage customers. We provide our greatest value to you at the intersection of centralized resources and localized implementation.
If any of these sounds like your organization, you’re in the right place.
Brand Goals
-MAINTAIN BRAND CONTROL
-MANAGE BRAND TRANSITIONS
-ENABLE SCALABILITY
Functional Goals
-SMARTER ALLOCATION OF RESOURCES
-BUILD & STRENGTHEN EFFICIENCIES
Intangible Goals
-PEACE OF MIND
Frequently Asked Questions
What is the Brand Central Solutions™ approach?
We believe that long-lasting relationships between enterprise, channel partners and consumers stem from a genuine culture of curiosity and authentic interest in the customer’s business universe. We seek to know your industry as well as you do.
Simplicity and trust are the critical foundations of our business philosophy. No matter which solution we enable for you, you’ll find us to be a reliable partner. We exist to make your business more efficient and to be a seamless extension of your Marketing operations, so you can focus on growth and expansion.
How do we get started?
Everything begins with a conversation. In a complimentary 30-minute call, one of our top executives will ask you a few targeted questions about your biggest challenges, vision for the future, and the system and tactics you use today.
Within 48 hours we will provide you with a custom overview of how one or more Brand Central Solution sets can help you achieve your goals. For most companies, we suggest a customized phased-in approach to allow us to test and measure success.
If appropriate for your needs, we will also schedule an online demo of our how our centralized system works using the Aprimo system. This robust software can manage today’s most challenging Channel Marketing and Brand Centralization of Digital Assets ecosystems.
Can you implement our new system without interrupting our work?
Absolutely! This is our primary expertise. Since your current vendor is not necessary for us to set up and launch your new store, we are able to guarantee rapid and seamless migration. When your materials go live on our platform goes, generally, in about four weeks, you can simply turn off your legacy store and begin using your upgraded Brand Central Solutions system immediately without any lag in uptime or service.
Do you offer other marketing support services?
Yes! All Brand Central Solutions include Universal Marketing Support Services such as Graphic Design, Gift Packaging Design & Production, and Kitting and Fulfillment.
Partnering with us streamlines not only your overall system but the process for supplementary business needs as well. Since we are already experts in your brand, we can easily provide one-off projects or seasonal support as needed for needs such as:
- Creative Brand gift packaging
- Instructional campaign marketing kits for retail locations/branches
- Graphic design for print collateral
- Packaging design for VIP clients or events
- Employee gifts, and more!
These are the types of projects you can probably do yourself, but it takes valuable time from your in-house staff and requires juggling multiple vendor resources. What starts as a simple product sourcing job can quickly become very complex and time-consuming when unexpected obstacles arise. We’re available to get it done for you without the hassles and without agency fees.