Once a home is purchased, the buyer may not purchase another home from them for many years, or even decades. How does a Builder demonstrate an interest in continuing to build a long-term relationship?
Our client was the largest Regional Business Unit of a top 5 New Home Builder in one of the fastest growing markets in the country. They wanted to create a joyful and memorable post-sale experience to celebrate an important life milestone and set the foundation for the next phase of relationship building with their home buyers. The region is comprised of three company brands across four distinct markets.
Each business unit was using its own gifting solutions and the growing competitive market conditions meant that they needed to centralize and standardize to deliver a more consistent post-sale welcome experience. They sought an experience for customers that would be consistent regardless of whether it was being delivered by Marketing team members, Sales Contacts, or Title company representatives.