We learned recently that a lot of our clients don’t realize how volume can impact creative delivery of brand collateral designed to enhance customer experiences. Today we are sharing a hack for Marketing procurement teams, Global Brand Managers, and HR Teams to help you continue to design special experiences within a reduced budget. We are combining creative latitude, packaging bliss and 50% savings into one solution for large corporate brands. Yes you can!
There are two ways to purchase your brand collateral. One is via our domestic resources and the other is through our BCS Global Direct service. Each has its place and serves your needs, but most buyers don’t realize how buying in volume as a group, enables greater creative latitude and 50%+ cost savings. In this blog post, we’ll show you quickly how this works for your corporate brand.
Here’s one of our most popular throws, used often when a brand wants to deliver a pragmatic product that pairs with a family environment. This is not a post about luxurious throws, but we want to show you a tangible example. It is typically purchased in quantities of 75 – 500. In this scenario, business units purchase individually. Our domestic pricing is excellent and speedy turn times make this a favorite with our client brands.
Domestic Pricing for the throw without a custom gift packaging, is $26 – $29. The throw is a gorgeous 50″ x 60″. Soft microfiber fleece one side and poly sherpa fleece on the second side. It comes bulk packaged wrapped in a satin braided ribbon custom embroidered. These retail for $50- $60 when you buy one as a consumer from a home goods store. Throws are well received by anyone who receives one as a gift. They enable a cozy reading time with young children before bed, warm family members on the sofa during movie nights and wrap consumers when they enjoy their outdoor spaces. They deliver customer love from your brand.
Now let’s look at BCS Global Direct. If you as a company, can centralize the purchase of certain brand collateral among all business units, a product like this becomes significantly more creative and about 50% less in cost. Here’s an example:
10,000 of these can be produced and packaged in a 100% custom-designed gift box with 4 color process printing inside and out. The packaging is your canvas for messaging. The throw is exactly the same, but we are buying it through a more direct supply chain because of the volume. Your BCS Global Direct Price: $17 with your own custom printed gift packaging included. If you used 50,000 the price is closer to $14. But this isn’t a post about throws and there are ways to shape the product specifications to get within your budget.
Here’s what we want you to know. If you are looking to centralize or standardize any brand collateral in a format that is packaged as proprietary, our BCS Global Direct service can design and deliver just about anything you’ve seen at retail and customize it for your needs. Have you noticed a cool product in a digital catalog you love? Ask us. Do you have a favorite piece of apparel you wish you could customize? We will source, label and package it for you. Are you a corporate graphic designer with a vision for a proprietary packaging experience? We will bring it to fruition. Generally, the pricing is half of what it is buying domestically in smaller quantities at our already excellent B2B wholesale prices. So this works well for large national/global Brands with the ability to centralize certain kinds of purchases to support their customer journey.
Cheers and thanks for your interest in Brand Central Solutions