Emotion, Empathy, Compassion
The team at Emotive Brand in Oakland, California does some of the best writing I’ve seen about why brands need to be based on emotion and the importance of empathy and compassion, always, but especially right now. They make it simple and clear. If you need some inspiration, this quick read will give you a reset and position you for rich conversations with team members and customers throughout your day. The time for emotion and meaning is now.
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