With just over a month until a scheduled Rebrand launch, this client’s go-to marketing collateral supplier was acquired and the new owner closed their promotional division. Our client needed a new partner to meet their original launch timeline and support the Rebrand campaign overall. They asked their Marketing Division leaders who else they were using to manage their brands. An overwhelming wave of feedback suggested that Brand Central Solutions would be a valuable partner.
As long as they were finding a new central Corporate partner, they sought to improve upon the previous program. Goals included freeing up the corporate marketing team’s time to focus on where they add the most value, customer experience strategies, and tactics, while seamlessly facilitating centralized distribution and unified brand governance.
Requirements for a new partner system included:
- Manage brand compliance
- Promote internal user satisfaction
- Eliminate detailed transaction overview requirements by Corporate Marketing
- Expedite fulfilling the needs of buyers